Notes from inside the work.

Every interaction has a budget. We break down how we hold interfaces under 400ms from tap to painted state — and what we cut to get there.

6 min read

Most systems die in month four. The ones that live are the ones with fewer tokens, stricter naming and a single owner.

8 min read

Gesture physics, optimistic state and offline first. A teardown of the details that make a cross-platform app read as native.

5 min read

Why a clean entity graph and honest internal linking outrank a content mill — with the audit checklist we run on every engagement.

7 min read